Campaign Theme: gift-friendly
Promotions, gift packaging, and delivery guidance are brought into the first screen so people understand the value fast and move smoothly into checkout.
BRAND DIRECTION01 / 03Brand Direction: protective living
From materials and palette to daily styling moments, the visual language stays unified so spiritual symbolism feels lighter, more beautiful, and more current.
MAIN PRODUCT02 / 03Hero Collection: Pixiu bracelets
Texture, controlled luster, and clear sizing notes reduce hesitation and help people find the right piece more quickly.








